Social Media Marketing (SMM) seeks to achieve branding and marketing communication goals through participation in various social media networks such as Twitter, Facebook, Instagram and more recently, TikTok.
The goals of an SMM campaign will differ for every business or organization, however, most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. Social media includes websites where news, photos, videos, and podcasts are hosted via websites through user submission. Typically, these websites include mechanisms to allow users to vote on content which makes items submitted by users more or less prominent.
With the advent of social media, consumers have become contributors, contributing to brand messaging as opposed to only passively receiving communication from marketers.
Most online communities don’t welcome traditional direct or hard-sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them and invites contribution. Some common ways of achieving this are authoritative information, entertainment, humour or controversy.
Positives of SMM
- Can send a large amount of traffic to a site over a short-time period.
- Enables people to share information faster than ever before to the masses
- Backlinks can be gained by the thousands if a content-piece ‘gets out there’
- It allows anybody or anything to get on the map quicker than ever
SMM & SEO Work Together
SEOServicesToronto understands both of these marketing sectors well, and we know Social Media Marketing and SEO complement each other in many ways. We believe to get the best bang for your online marketing efforts both should be considered and at least mildly utilized.
So how do they work together?
Blogging – Although blogging is a completely separate marketing venture on its own. It gives you a platform on which you can add viral/linkbait content that you can then have promoted around the web. Blogging gives you more pages on a site that can be indexed by the Search Engines and allows you to rank for less searched keywords but that can still drive a lot of traffic overall (what is commonly known as the “long-tail”).
Community Participation – Blog Commenting, Forum Posting and content creation on other sites not only help you increase your brand online and helps leverage traffic from within the community but any links that you are getting on these sites are obviously also going to help with your link-building efforts.
Keep Your Content Relevant – One of the reasons SMM is so popular is that it can bring a massive amount of backlinks to a content piece. This can help with specific rankings for certain keywords as people often use link anchor text that is the same as the title of the story they are linking to and it’s likely to get more backlinks from the relevant niche.
Free SEO Best Practices Evaluation
We offer a free SEO Best Practices evaluation. We will evaluate your website using our proven SEO success formula. There is no obligation and no salesman will call. Your email address will NOT be sold to anyone, we value your privacy.