Paid Search campaigns are an ideal way to promote products and services to increasingly savvy online consumers. The consumer finds what they are looking for and your company reaches a highly targeted group of consumers. Paid Search marketing is a win-win situation for everyone..
How does a Paid Search Campaign work?
Ideally in a successful PPC campaign, the keyword phrase which triggers the ad should be the headline of your ad and additional keywords make up the body text including the display URL. The page that is clicked through (the landing page) should display the trigger keyword phrase as the H1 or Header tag. Each landing page should also have a distinct call to action, such as a request for a quote or more information.
We purchase keywords through Google Adwords. Our initial setup of the campaign includes time spent with you developing a quality keyword list that is highly relevant to your product. This high level of targeting ensures that you are only paying for worthwhile traffic.
Our pay per click campaign services include:
- Keyword research
- Setting up campaigns
- Writing Ads
- Landing Page creation
- Daily monitoring, weekly reports
With a Pay per Click campaign, you only pay when someone actually clicks on your ad. We constantly monitor and adjust your campaign to ensure you receive the maximum ROI. We have monthly retainers to suit every budget.
For more information on how we can get you up and running with a PPC campaign simply fill out this form.